Pro tennis arrives in Denmark
Caroline Wozniacki will be the marketing tool that can ensure the success of the new Danish Open For the first time ever a professional tennis tournament in Denmark will be an annual stop for tour players after the WTA agreed...
For the first time ever a professional tennis tournament in Denmark will be an annual stop for tour players after the WTA agreed to put the e-Boks Danish Open onto its schedule.
The new tournament was introduced yesterday during a press conference attended by the country’s most celebrated star at the moment, US Open finalist Caroline Wozniacki.
Wozniacki’s father Piotr helped secure the Danish Open as a WTA tour fixture. But it is Caroline who is crucial for the tournament’s success.
She hopes she can lure big-name players like the Williams sisters and Kim Clijsters, who defeated Wozniacki in the US Open final earlier this week. Clijsters is one of the tour players with whom Wozniacki is on especially good terms.
At the press conference, Wozniacki told reporters she didn’t mind being the face behind selling the new tournament.
Funding for the tournament will come from its sponsors, which includes postal company E-Boks as head sponsor, and also Piotr Wozniacki’s Nordic Sports Group and tourist organisation Wonderful Copenhagen.
The Danish Open is scheduled to begin on 2 August 2010 and will be played at Farum Arena, around 25 kilometres north of Copenhagen.