Who do Danes trust? Not politicians, poll finds

Politicians, spin doctors and journalists are the three professions Danes trust least, according to a new credibility study of 17 different professions conducted by Radius Kommunikation. Spin doctors – those special advisors hired to manage politicians’ communication – hit rock...

Spin doctors – those special advisors hired to manage politicians’ communication – hit rock bottom with an average rating of 2.1 on a scale from 1 to 5, with five being most credible. Meanwhile, politicians and journalists took home a 2.4. That means that people have more faith in estate agents, taxi drivers and financial advisors.

Danes generally have the most faith in public employees, according to the poll. Nurses and doctors shared first place with a score of 4 points. Police officers came in third at 3.9. Teachers were fourth with a rating of 3.7.

This is the third time that the study has been conducted, and the third time that politicians have finished close to last. The result suggests a long-term crisis in faith in politicians, concluded Nicolaj Taudorf Andersen, managing director of Radius Kommunikation.

“Danes want substance and clear answers from politicians,” Andersen said. “For the past couple of years we’ve found ourselves in a political vacuum, in which the previous government experienced a serious loss of legitimacy.”

Andersen predicted that an election season he characterised as heavy on spin would do little to improve people’s trust in their elected officials.

This is the first time that ‘spin doctors’ have been included in the study as an independent professional group, and their low ranking, according to Andersen, should serve as a sign to the new government that their proposal to assign two communications advisors to ministers doesn’t sit well with voters.

“This is clearly a repudiation of plans to give spin doctors a larger role in the daily political scene, and that could prove problematic for the entire political system if consultants command a larger role than they already do,” he said.

The polling organisation Userneeds carried out the online survey between September 22 and October 3. One thousand people between the ages of 18 and 65 were polled.

Fact file | Who do you trust?

Doctors  4.0
Nurses  4.0
Police  3.9
Teachers  3.7
Accountants  3.6
Nursery school teachers   3.5
Lawyers  3.5
Home care assistants  3.4
Bank advisors   3.0
Pension advisors  2.9
Tradesmen (carpenters, masons, etc)  2.9
Lorry drivers   2.8
Taxi drivers   2.7
Estate agents  2.5
Journalists   2.4
Politicians   2.4
Spin doctors  2.1
The Copenhagen Post

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