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Danes are the hedonists of the North

New study shows great difference in how Nordic countries view personal wealth Danes are hedonists, Norwegians focus on their careers, Swedes are generous and the Finns seek security. Such is the conclusion of a survey by internet bank Nordnet. Common...

Danes are hedonists, Norwegians focus on their careers, Swedes are generous and the Finns seek security. Such is the conclusion of a survey by internet bank Nordnet.

Common to all the Nordic countries, according to the study, is that they all associate economic independence with being able to travel the world and experience new things.

In addition to their love of travelling, Danes also place a significant value on dining out, as 41 percent said they associate wealth with being able to go to a restaurant whenever they feel like it.

According to 44 percent of the Swedes, wealth means being able to donate to charity.

Economic independence, according to 36 percent of Norwegians, means not having a need to economise, while 48 percent of Finns associate wealth with being able to buy a house or a flat.

When asked “What would you do if you won a million kroner?” a majority in all the Nordic countries said they would put some of the money aside.
Once some money had been put aside, the Danes would spend money on a luxury trip abroad (26 percent).

The Swedes and the Norwegians would give some of the money to family and friends (37 and 26 percent respectively), while the Finns wouldn’t change anything and just live like they had always done (35 percent).

The study was based on 4,000 interviews with residents in the Nordic region in the period from February 24 to March 10 this year.

The Copenhagen Post
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