The nation's leading sports marketing firm has set its sights on bringing the Women's Tennis Association (WTA) tour to Denmark with tennis wunderkind Caroline Wozniacki as its ambassador.
F-reklame is set to pull the women's tennis tour into Denmark with the help of Wozniacki, whose signing yesterday to a four-year contract with WTA head sponsor Sony Ericsson created the window of opportunity they had been waiting for.
'It's been our dream to get a WTA tournament here,' Mads Frederiksen, managing director of F-reklame, told Berlingske Tidende newspaper. 'We put in our application a couple months ago and now we just have to wait and see. But we're ready to organise a tournament for 2008.'
F-reklame has former football stars Michael Laudrup and Peter Schmeichel among its clients, and the company has sponsored events such as the 'legends' tennis tournaments with John McEnroe and Björn Borg and last year's championship boxing match between Mikkel Kessler and Marcus Beyer.
Sony Ericsson's national account manager, Kenneth Møller, is also positive about the possibility of a WTA tournament in Denmark - most likely in the capital. He said: 'It will be exciting to see what happens.'
Møller added that Sony Ericsson is investing in its own future by signing Wozniacki to the four-year contract, and said that the 16 year-old sensation is 'a perfect match' for the company.
Wozniacki is currently ranked only 160th, but is coming off a tournament victory in Italy and has been given wild card berths for automatic qualification to three upcoming WTA tournament events in the US.
F-reklame is in the interim working on getting a promotional event in place that would pit the teenager against her idol, Swiss star Martina Hingis.