Stakes raised on low-price airline routes

Ryanair announces plans to double its number of routes in Denmark, forcing SAS and Sterling to rethink their strategies

Irish Ryanair is preparing a more 'offensive' strategy for Denmark, boosting competition on the growing low-price airline market.

'We expect to present new routes which will double our passenger numbers over the next nine months,' Wilhelm Hamilton, the airline's new head for northern Europe, told financial daily Børsen. 'Our current routes from Esbjerg and Århus are going well, so the growth has to come from new destinations.'

Some 200,000 Ryanair passengers fly from Århus and Esbjerg to London annually.

Ryanair would not reveal which airport the new routes would fly out of, but competitors Sterling and SAS are waiting expectantly to see which direction the airline takes. SAS admitted the Ryanair strategy could force the airline to further lower its prices.

'Ryanair is a tough competitor which we take extremely seriously. We need to watch the front gate and follow suit if they decrease their levels, too. We can't sit idly by and accept that they take away our customers,' said Jens W. Willumsen, the vice-president of SAS in Denmark.

Andre læser

Mest læste

Mest læste Finans

Del artiklen

Giv adgang til en ven

Hver måned kan du give adgang til 5 låste artikler.
Du har givet 0 ud af 0 låste artikler.

Giv artiklen via:

Modtageren kan frit læse artiklen uden at logge ind.

Du kan ikke give flere artikler

Næste kalendermåned kan du give adgang til 5 nye artikler.

Teknisk fejl

Artiklen kunne ikke gives videre grundet en teknisk fejl.

Ingen internetforbindelse

Artiklen kunne ikke gives videre grundet manglende internetforbindelse.

Denne funktion kræver Digital+

Med et Digital+ abonnement kan du give adgang til 5 låste artikler om måneden.

ALLEREDE ABONNENT?  LOG IND

Denne funktion kræver Digital+

Med et Digital+ abonnement kan du lave din egen læseliste og læse artiklerne, når det passer dig.

Teknisk fejl

Artiklen kunne ikke tilføjes til læstelisten, grundet en teknisk fejl.

Forsøg igen senere.