Advertisers can expect cheap exposure in the two new free newspapers, including the Icelandic-owned Nyhedsavisen, which will likely shake the Danish newspaper advertising market, according to the business newspaper Børsen.
Media bureaus expect price levels to be 20 percent lower in the free papers than for the paid ones. This will, according to experts, make a serious dent in the incomes of the country's existing morning newspapers.
'We expect the price for advertising space to be around 20 percent lower in the new papers, which is a natural level when just entering the market,' said Henrik Jensen, head of the media bureau Carat Denmark.
He indicated that there is major interest in the two new newspapers from Carat Denmark's consumer market.