launches today

Jubii search engine is playing copy-cat and launching a news service that collects news from Danish media

Jubii, a Danish-based search engine, is launching a news service on Wednesday afternoon.The site,, will collect news highlights from all Danish media which gives them permission, and create a searchable database that links headlines to the corresponding story.

So far daily newspaper Ekstra Bladet and television news station TV2 have withheld permission to use their stories. Otherwise, news from most Danish media with online sites will be linked to the database, including daily newspaper Berlingske Tidende.

The concept is based on Google News which currently does not register Danish media in its sources. Jubii's owners are capitalising on that.

'We see Jubii News as a way to provide a service that directly benefits Danes who want to search for news,' said Peter Lundsgaard, CEO of Jubii, to daily newspaper Politiken. 'We have big ambitions; our goal is to have 1.5 million unique visits each month.'

The idea of collected news in one place has been tried before in Denmark. Four years ago, Newsbooster collected headlines from different online news sources and used the news on their webpage. The company was shut down in 2002 after the National Association of Daily Newspapers filed an injunction against the company which had failed to seek permission from individual media outlets before linking their information deep on their webpage.

The same action is not possible against Jubii News as the site only links to media they have received consent from in advance.

'We are going to wait and see what happens, it is an intriguing concept but we aren't blind to the fact it could be a competitor to Ekstra Bladet,' said Søren Svendsen who is responsible for Ekstra Bladet's online content.

Daily newspaper Politiken has also consented to the project on a trial period. Management at Politiken said the project could actually draw more readers to their online edition. is scheduled to launch at noon on Wednesday. They are, however, still waiting for permission from major foreign news bureaus, including CNN, to link to their content as well.

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