When the 8 million subscribers to Sky Channel's satellite service download interactive games, Craftwork, a small IT company from Copenhagen's Østerbro neighbourhood, provides the bells and whistles.
Since its founding in 2003, Craftwork has compiled an impressive customer base that, in addition to the UK's Sky Channel, also includes Sky Italia, Bell Canada and Multichoice in South Africa.
Subscribers to the satellite service can access Craftwork's games for about DKK 10 (EUR 1.30). Most of the games are intended for women, but Craftwork is also working on deals with the Cartoon Network to develop them for children.
Craftwork's ambitions sound simple: double turnover every year - a goal managed last year as it increased intake from DKK 3 million (EUR 400,000) to DKK 6 million (EUR 800,000).
'We have doubled the number of employees, but we can't continue that way, since it is extremely difficult to find qualified game developers. But we expect we can double turnover in the new fiscal year with our current 15 employees.'
Finding qualified programmers is one of the main limits to further growth.
'There are simply not enough of them. Without blinking, we would hire three new employees if they showed up. But we can move on with the current staff,' said Havndrup.
The Copenhagen Post