Women who start their own company are more likely to have success than men, according to new figures from the capital region's agency EVU offering advice to entrepreneurs.
Twice as many men as women start their own business, but just as many women as men are still in business after the first four years of business, according to EVU.
'I think women use more time on preparation than men and avoid failure as a result,' said Kurt Dalby, an adviser for EVU.
Dalby noted that he holds roughly 3.2 conversations with women entrepreneurs before they open shop compared to only 1.6 for men.
Part of the reason for women's success might be their ability to set realistic goals, said Dalby.
'The main reason for the high failure rate among male entrepreneurs is probably that they set too high goals. If and when they contact EVU, our main task is to lower their expectations, so they set more realistic goals.'
EVU figures also show that women entrepreneurs do not have the same expectations and demands for high earnings as men. They are often satisfied with lower earnings if they can have a more flexible daily life by going solo.