Boutique shelves have been lined with clothing 'Made in China' since an international trade barrier on inexpensive clothing in China was lifted 18 months ago. Danish consumers have not seen a change in prices despite the clothes they are purchasing have been produced far less expensively than before.
A net price index comparison by public service broadcaster DR shows that the price of clothing has barely fallen.
The Federation of Danish Textiles & Clothing (FDTC) does not hide that Danish clothing producers save a lot of money by having their products produced out of the country. They also admit that consumers have not benefited from the deal.
'Prices haven't changed that much. But consumers have a larger selection of clothing,' said Nicolaj Dupont-Mersing department head of FDTC. 'We would argue, however, that consumers have received better quality items for the same money.'
The Danish Consumer Council is surprised that buyers have not benefited from the cheaper production costs.
'The idea of globalisation and international trade is that consumers can access better quality and less expensive goods. Evidently, that hasn't succeeded in the textiles industry,' said Grit Munk of the council.