Scandinavian films are to come in from the cold through a new television channel dedicated entirely to the Nordic film industry, Norwegian daily newspaper Dagens Næringsliv reported on Monday.
The new channel, Skandinavia, is to work in a similar way as satellite sports channel Eurosport, which reaches 95 million households in Europe.
The company´s Danish founder, Niels Aalbæk Jensen, said Scandinavians produced thousands of hours of feature films, documentaries and short films every year. Most of them were aired a few times on national television before falling into oblivion.
Jensen said broadcasting the films for a wider audience was a good business idea and that his plan was to distribute them to viewers all over the world.
"The company is to become the best friend of Nordic film producers," Jensen said. "There are more than 1,500 producers in Scandinavia. They are good at making films, but really bad at selling them."
Jensen said 98 percent of the film material had low or no exposure outside the Nordic region.
"Skandinavia can collect the films and package them in a Scandinavian film channel to the world, like Eurosport does," he said.
Jensen said he was negotiating with Nordic and foreign satellite and cable television operators to add his channel to their program packages. Scandinavian film producers were welcome to join the venture.
Dagens Nyheter said two Danish investment companies, Vesterhavet and Catpen, had promised to provide capital for the project.